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Monday, April 18, 2016

Cafédirect Americano Premium Coffee Capsule Pack

This is the first premium Americano coffee (made with 100% Arabica beans) capsule pack that is available in our supermarkets.  The capsules are also compatible with Nespresso machines.  The price is kept very affordable at only $8.90 (pack of 10) at FairPrice Xtra and Finest outlets.  I tried the coffee and it was rich, smooth and yet not that intense.  Do give it a try!

Background on Cafédirect:

-  Cafédirect was founded in 1991 and is a leading social enterprise and 100% Fairtrade hot drinks company.
-  Cafédirect has won 30 prestigious Great Taste Awards over the last 8 years with 7 products winning the coveted Gold Star in 2014 alone.
-  Through direct, personal and long-term relationships, Cafédirect partners with over 282,000 smallholder growers in 40 grower organisations across 14 developing countries.
-  Our work positively impacts the lives of 1.8 million people in developing countries.
-  As a business, Cafédirect is different: Growers have shares in the company, and have two seats on the Cafédirect Board of Directors.
-  Our unique approach has seen Cafédirect paying fair prices and working directly with smallholder growers so that they can develop their businesses and increase their influence in highly competitive commodity markets.
-  Over the last 5 years, Cafédirect has invested over US$ 5.4 million in tailor-made programmes to strengthen growers’ businesses (our PPP), which represents more than 50% of our profits.
-  We have in total, paid more than US$ 18.9 million towards the businesses and communities of our grower partners.
-  In a survey of 2,000 brands by Millward Brown* in 2007, Cafédirect emerged as the Most           Recommended Brand in the UK.

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